Hi-Tec Sports just recently came out with the most outrageous thing people have ever heard of. Shoes that are totally water repellent. This new sport that they created is called Liquid Mountaineering which consists of these athletes take a running start and run on top of water . . . no really, it’s true. This short video clip that they made to go along with their story so people could actually see them in action is more of a documentary, at the same time they are trying to promote their product (the water repellant shoes) but they do it in a very subtle way. They are still getting their brand out to the public but they are doing it in less of an advertising way so that people are more prone to watching the video through.
The video was posted on YouTube at the end of April and it currently has over 1 million views. Not very surprising to me, there were a ton of comments on this and whether or not it was real or whether or not this can even be considered a real sport. Hi-Tec Sports has also created a blog on blogspot.com written by the men themselves that created this lovely sport. Again, just like in their video, the Hi-Tec shoes are not even mentioned in the blog at all, with the exception of a few pictures. I would have to say this is a very good way of advertising non-directly but still getting the brand name out into the public and making people aware of these shoes that “can make you walk on water.” I can guarantee at least a few people that see this video or read their blog will want to go out and get a pair of these shoes and test out the waters, no pun intended. I want to, do you??
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Heather! This is soo cool! I can not believe this, it truly is amazing. Who would have ever thought about actually walking on water one day! Wow. I can only imagine the price tag that come with this and all the practice. But this is something so unique and I am sure many people will try them out, just to have that experience of "walking on water."
ReplyDeleteOMG this is unbelievable!! I am sooo amazed!! Walking on water? Who wouldnt want to do that! Yesss I want to! It is also a very good, indirect way to get the shoe brand name out as well. I feel like its going to make these shoes very popular because so many people are going to want to try walking on water! I wonder how much they cost, Im about to go research more about it!!
ReplyDeleteThe idea of "walking on water" is ridiculous to me. We all know that it is humanly impossible to do so.
ReplyDeleteBUT. I do agree that it is a good way to put their product out there because its not too in your face.
I would never buy a pair of these shoes but I am curious as to what they look like in person.
Nobody can walk on water, but this is cool! I would prob want to try a pair out myself after watching this You Tube video.
ReplyDeleteI am not suprised that the video recieved so many views in so little time because its YOUTUBE, the biggest video social network.
Water repellant shoes are always used by people who go to the beach a lot and don't want to have thier feet scratched by rocks or something. The fact that they made this video look like you can actually walk on water is GREAT advertising for their product.
Alright, is everybody being sarcastic? 'cause I think this is the coolest thing i've seen in a long time! I could never do it 'cause I can't even run on actual ground, but I think it would be so interesting to watch in person. I think making a Youtube video are a source of advertising is a smart thing to do with a product such as this. You definitely need a visual aid for a product that you can't always convince people of by just words on a paper or screen. I loved this video, and one of the guys was cute.
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